I’m all about modern, natural, and seasonal designs that reflect individual personalities - flowers that tell your story and make your heart sing.

Hi, I’m Selina.

I'm a floral designer based in the beautiful seaside town of Swanage, with a passion for creating thoughtful, individual flowers for weddings and special occasions.

Creativity has always been at the heart of who I am. As a child, I loved drawing and making. I studied Fine Art and Design and hold a degree in Illustration. Later, my passion for visuals and writing led me into a career in content marketing. However, I soon realised I missed the hands-on, creative making that first inspired me, which led me to retrain as a florist.

My background in art, design, and communication deeply informs my floristry. It shapes how I approach colour, composition and detail, helping me create floral designs that are not only beautiful but also meaningful and personal.

After six years working as a luxury florist in London, I returned to Dorset to specialise in weddings and events across the county and beyond. In 2024, I opened my first flower shop, Tied, in the heart of Swanage. This shop is an extension of my passion, a place where I can share flowers more widely.

My style is natural and seasonal, rooted in design and led by feeling. I love working closely with each couple to craft floral palettes that reflect their personalities and stories.

If you’re planning a wedding or event and would like to discuss your flowers, I’d be delighted to hear from you.

Where to Find Me

 

You can now find me at Tied, my flower shop on the High Street in Swanage. We’re open from 9:30am to 5pm, Tuesday to Saturday, and always happy to welcome you in for a browse or a bunch of fresh flowers.

If you’d like to chat about wedding flowers or arrange a consultation, I’d be delighted to hear from you. Meetings are by appointment, so please do get in touch via the contact page to arrange a time.

Looking forward to seeing you soon!

Let’s talk flowers