Florist, Selina Lea Kerley

Tied Florist, Swanage

It’s hard to believe it’s been over a year since I opened Tied, my flower shop on the High Street in Swanage. It has been such a joy to have a space where I can share my love of flowers more widely, whether through everyday bouquets, thoughtful gifts, or the bespoke floral design work that remains at the heart of everything I do.

In just over a year, Tied has grown into something really special, and I’m so proud to share that we’ve recently been named Best Florist in Dorset in the 2025 Muddy Stilettos Awards. It’s a lovely recognition for something that started as a dream and has become a place full of creativity, care and connection.

What we do

At Tied, I work with a small, talented team to create seasonal arrangements for all kinds of occasions. The shop has become a natural addition to my floristry world, a space where I can continue to bring my signature style to weddings and celebrations, as well as to the everyday joy of beautiful, fresh flowers.

If you’re in the area, we’d love to see you. We’re open Tuesday to Saturday, 9:30am to 5pm, at 62 High Street, Swanage. We also offer delivery within a 10-mile radius, so flowers can still reach you or someone special, wherever you are locally.

You can find out more on Tied’s website, or follow us on Instagram for a glimpse into what we’re creating week to week. It’s been such a lovely new chapter, and I’m so pleased to be able to share it with you.

Selina x

Tied Florist Swanage